5 hooks that win
the first 3 seconds.
Modeled on real hooks that kept running in your category. Written for your product, with the first shot and the on-screen line.
This might be the hardest working piece in the entire makeover.0:00 to 0:03Trusted by growing brands
- Bloc Wines
- Linear
- Noise
- hydRo365
- Luna
- Fitelo
- BestLanding
- Teak & Torch
- Workman Payment Systems
- WB Homes
- FinanceOps
- SacTown
- Experience Camp Pendleton
Great ad. Nobody saw it.
If the first 3 seconds don't stop the thumb, the rest never plays. So we write those 3 seconds first.
- REAL SOFA ADS · DAYS LIVE
Skit83 days
Bold claim72 days
Expert tip54 days
Relatable19 daysWHAT WORKSHooks that kept running
We study real hooks in your category, and how long brands kept paying for them.
- ANGLESurvives kids and petsBOLD CLAIMSurvived two kids and a dog.QUESTIONWhy do white sofas turn grey?POVPOV: your sofa is dog-proof.YOUR ANGLE
Built on a reason to buy
Every hook sells one clear reason. Not a clever line with nothing behind it.
ON-SCREEN LINE2 kids. 1 dog. 0 stains.Reads fine with the sound off.SOUND OFFWorks on mute
Each hook comes with the on-screen line, so it still lands with the sound off.
Proven hooks, your angle, works on mute. Then you film the best one first.
5 hooks. Each one ready to film.
- The lineWhat they hear first.
- On screenWhat they read with the sound off.
- The first 3 secondsWhat they see, shot by shot.
- The hook typeWhy it stops your buyer.
- Test firstThe hook we would film first, and why.


Walk in. Drop onto the sofa. Say the line.Three steps. No call needed.
Send your site
Just your website and email. We'll pick your bestseller.
We write your hooks
We study real hooks in your category, then write 5 for your product.
Get 5, ranked
Ready in 2 business days, in your workspace. Film the top one first.
Free with your hooks.
Your hooks live in a workspace you share with us. No card. No call needed.
- Your own workspaceRead your hooks, comment on them and invite your team.
- A 30-min walkthroughOptional. We plan the shoot for your top hook with you.
Don't take our word for it.
Hear it from the brands we run ads and creative for.
Questions, answered.
Still unsure?
5 hooks for your product. Each has the line, the on-screen text and the first shot. Ranked, best first.
The first 3 seconds of your ad: the line and the shot that make someone stop scrolling. If the hook misses, the rest never plays.
One clear reason to stop, about the buyer. Said in the first line and shown in the first shot.
From real sofa ads: "This might be the hardest working piece in the entire makeover." And: "Upgrading my sofa has been on my to-do list for a while now." Yours will be written for your product.
A generator writes lines. We start from real hooks that kept running in your category. Then we write 5 for your product, with the shot.
Yes. Each hook works for UGC, Reels, Stories and feed video. We write for the format you run most.
Yes. No card, no call. We hope you'll want us to make your ads after. The hooks are yours either way.
In 2 business days, in your free workspace. We email you when they're ready.
Try another. All free.
Pick one and see what we can do for your ads.
Your next ad gets 3 seconds.
Make them count.
5 hooks for your product, each with the first shot.
Ready in 2 business days.












