11 min read
12 Comparison Ad Examples for D2C Brands
Rahul Mondal
Product, Design and Co-founder, Vibemyad
Your customer already has a way to do the thing you sell. They drink another beverage, wear another watch strap, or buy the smaller pack because it costs less today.
A comparison ad has to give them a reason to reconsider that choice. Putting green ticks beside your product gets the layout started. It does not finish the argument.
The question we would ask before approving the creative is: what will the shopper understand about the difference after looking at this?
