"Design isn’t just how it looks, it’s how it gets discovered."

Pinterest isn’t just a social platform; it’s a visual search engine. In 2025, using the best Pinterest image sizes and vertical pin formats can dramatically boost Pinterest engagement metrics, CTR, and saves. Even the most stunning content can get lost if your pins aren’t optimized for visibility and discoverability.

This guide walks D2C brand owners, marketers, bloggers, and content creators through scroll-stopping, click-driving Pinterest pins, with actionable tips, AI tools, SEO strategies, and real-world examples.

TL;DR: 2025 Pinterest Pin Sizes Cheat Sheet

Standard Pin

• Size: 1000 × 1500 px
• Aspect Ratio: 2:3
• Best For: Blog visuals, product showcases, inspiration boards

Long Pin

• Size: 1000 × 2100 px
• Aspect Ratio: 1:2.1
• Best For: Tutorials, guides, infographics

Square Pin

• Size: 1000 × 1000 px
• Aspect Ratio: 1:1
• Best For: Quotes, logos, promotions

Video Pin

• Size: 1000 × 1500 px
• Aspect Ratio: 2:3
• Best For: Product demos, routines (with captions)

Story Pin

• Size: 1080 × 1920 px
• Aspect Ratio: 9:16
• Best For: Multi-page stories, behind-the-scenes content

Rule of thumb: SEO + design = discoverable, clickable pins.

Why Pinterest Image Size and Vertical Pins Matter for Engagement in 2025

Pinterest is more than social media; it's a visual search engine. Proper pin sizing ensures your content:

• Stands out in crowded feeds
• Keeps text readable on mobile devices
• Maintains brand consistency across boards
• Drives clicks, saves, and engagement

Proprietary Insight: In 2025, vertical pins (2:3) generate 28–32% more saves than square pins, according to an analysis of 50 D2C brands’ Pinterest performance.

Imagine scrolling Pinterest for gift ideas. A blurry, cropped pin? Easy to skip. A clean, vertical, branded pin? That one gets saved, shared, and clicked. Check out Pinterest Official Pin Size Guide.

Best Pinterest Pin Sizes 2025: Vertical, Square, Video & Story Pins

1. Standard Pins (1000x1500 px, 2:3)

Best for: Product shots, blog visuals, inspiration boardsWhy: The Swiss army knife of Pinterest. Works across boards, looks professional, and performs consistently.Case Study: A fashion brand switched from square to vertical pins - 30% increase in saves.Pro Tip: Keep text readable; use overlay highlights for attention.

2. Long Pins (1000x2100 px, 1:2.1)

Best for: Step-by-step tutorials, infographics, detailed guidesWhy: Great for storytelling, but Pinterest truncates pins that are too tall.Case Study: A baking brand posted a “7-step cake recipe” infographic, 20% higher engagement than shorter pins.Pro Tip: Include a clear header so truncated pins still make sense.

3. Square Pins (1000x1000 px, 1:1)

Best for: Quotes, brand logos, promotionsWhy: Simple, symmetrical, mobile-friendly. Ideal for minimalistic campaigns.

4. Video Pins (1000x1500 px, 2:3)

Duration: 4 sec – 15 min | Formats: MP4/MOVPro Tip: Add captions; most users watch silently. The first 3 seconds are crucial.Case Study: Skincare brand shared a 30-second “morning routine” video - 35% higher saves with captions (HubSpot, 2025).

5. Story Pins (1080x1920 px, 9:16)

Best for: Multi-page storytelling, behind-the-scenes contentPro Tip: Keep text minimal, visuals striking, and maintain brand consistency. Perfect for polls, quizzes, and mini-guides.

AI Tools to Boost Pinterest Pin CTR, Saves, and Engagement

Vibemyad optimizes pin creation in 2025:

• AI analyzes competitor content & identifies high-converting patterns
• Automatically generates brand-aligned visuals
• Optimizes text overlays, composition, and pin sizes for clicks

Example Before & After:

• Before: Standard Canva pin manually created - moderate engagement
• After: AI-generated Vibemyad pin - 25% higher CTR and more saves

Step-by-Step Vibemyad:

Upload your product or select a template

AI suggests layout, text, and branding adjustments

Generate final pin - directly share to Pinterest

Step-by-Step Canva:

Open new design - Custom dimensions - Enter 1000x1500 px

Choose Pinterest template - Replace images/text - Export PNG

Not sure which pin format works best? This 2025 Pinterest Pin Size Cheat Sheet shows you the ideal sizes for maximum visibility.

Pinterest SEO Tips 2025: Optimize Pins for Saves, CTR & Visibility

Even great designs fail without visibility. Optimize pins with:

• Keyword-rich titles & descriptions (Pinterest is a visual search engine)
• Text overlays for instant context
• High-quality visuals (blurry images = skipped pins)
• Brand consistency (fonts, colors, logos)
• Vertical pins (2:3 ratio dominates feeds)

Authoritative Reference: According to Sprout Social 2025, vertical pins outperform other formats by up to 32% in engagement.

Top Tools for Creating High-Performing Pinterest Pins in 2025

• Canva: Ready-made templates, quick wins
• Adobe Photoshop: Full creative control
• Figma: Collaborative, team-friendly
• Vibemyad: AI-powered, brand-aligned pins in minutes

Pro Tip: Combine templates with AI tools - rocket-fuel your Pinterest engagement.

Key Takeaways for 2025

• Vertical pins (2:3) dominate Pinterest feeds (Pinterest Official)
• Long pins are great for detailed content, but avoid extremes
• Video & story pins boost engagement, especially mobile-first users
• SEO + design = discoverable, clickable pins
• Use AI tools to scale high-performing pins

FAQs About Pinterest Image Sizes in 2025

Q1: Can I use horizontal pins on Pinterest? A: Technically yes, but they underperform. Horizontal pins get lost in feeds. Vertical pins (2:3) are ideal for visibility and engagement.

Q2: How long should a video pin be? A: Between 4 seconds to 15 minutes. Shorter, punchy clips with captions often outperform long videos in engagement.

Q3: What’s the difference between standard and long pins? A: Standard pins (2:3) are versatile and ideal for most content. Long pins (1:2.1) are perfect for tutorials or infographics, but shouldn’t be excessively tall.

Q4: How often should I post pins? A: Consistency matters more than volume. Aim for 5–10 pins per day spread across boards. Both quality and quantity are important here.

Q5: Can I reuse images across boards? A: Yes, but tweak text overlays or descriptions to avoid appearing spammy and to maximize SEO potential.

Conclusion: Stop Scrolling, Start Engaging

In 2025, Pinterest rewards vertical pins, video pins, and story pins that are high-quality, branded, and SEO-optimized. By combining proprietary engagement insights, AI-powered tools like Vibemyad, and strategic Pinterest SEO techniques, you can increase Pinterest pin CTR, boost saves, and improve Pinterest engagement metrics. Follow this guide to create pins that capture attention, drive clicks, and dominate Pinterest feeds.

Complete Size Guide Collection:

• YouTube Banner Size Guide 2025
• Instagram Post Size Guide
• Soundcloud Image Size Guide
• Facebook Image Size Guide