Arpita Mahato

Say hi to our curious Literature Head, the one who’s spent five years figuring out exactly why some ads make you stop, and others make you scroll faster.

She started in sales before falling hard for copywriting. She writes words, and understands what readers want to consume. She knows what feels natural, what feels forced, and what actually earns attention in a crowded feed.

Off the clock? She’s listening to The Beatles or Michael Jackson like it’s still the late ’60s or ’70s, both topping the charts, and she’s probably right.